A flyer is a piece of paper, usually in standard sizes A6, A5, A4 printed on one or both sides. But other sizes can be used.
Flyers are ideal for small and medium scale promotional campaigns when you have a region to cover or handed out in public places or during events.
Flyers are a way to get information out to a large number of people. This type of marketing is called a throw-away because they're handed out or hung in public places with the expectation that some of them will get a passing glance before being thrown away.
The purpose of a flyer is to offer a small amount of information for a limited time at low manufacturing costs. Flyers are most often used for: Announcement of events, especially concerts or club openings, product information or fact sheets handed out at trade shows or conferences.
Sizes: A6, A5, A4, 10x21cm, Special Sizes
Paper: White, Art Mat or Art Gloss or Woodfree from 80gsm to 170gsm
The most common sizes for flyers are:
29.7 x 21 cm
21 x 14.7 cm
15 x 15 cm
21x 21 cm
21 x 10 cm
14.7x 14.7 cm