The importance of Corporate identity and a logo for any organization or company
Updated: Mar 14, 2021
Corporate Identity
The distinctive characteristics or personality of an organization or company, including corporate culture, values and philosophy, as perceived by the founder and represented to clients and public.
Corporate Identity is expressed through the name and logo used by the company and the design of communication material. The creation of a strong Corporate Identity also involves consistency in the company’s actions, behavior, products and brands, and often reflects the mission statement of a company.
The identity or image of a company is made up of many visual devices:
A logo
Stationery
Marketing & Advertising material
Products & Packaging
Apparel Design
Signage
Anything visual that represents the company
Definition of LOGO
A logo is a