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The importance of Corporate identity and a logo for any organization or company

Updated: Mar 14, 2021

Corporate Identity

The distinctive characteristics or personality of an organization or company, including corporate culture, values and philosophy, as perceived by the founder and represented to clients and public.

Corporate Identity is expressed through the name and logo used by the company and the design of communication material. The creation of a strong Corporate Identity also involves consistency in the company’s actions, behavior, products and brands, and often reflects the mission statement of a company.

The identity or image of a company is made up of many visual devices:

  • A logo

  • Stationery

  • Marketing & Advertising material

  • Products & Packaging

  • Apparel Design

  • Signage

  • Anything visual that represents the company

Definition of LOGO

A logo is a