Updated: Mar 14, 2021
The distinctive characteristics or personality of an organization or company, including corporate culture, values and philosophy, as perceived by the founder and represented to clients and public.
Corporate Identity is expressed through the name and logo used by the company and the design of communication material. The creation of a strong Corporate Identity also involves consistency in the company’s actions, behavior, products and brands, and often reflects the mission statement of a company.
The identity or image of a company is made up of many visual devices:
Marketing & Advertising material
Products & Packaging
Anything visual that represents the company
Definition of LOGO
A logo is a graphic mark or emblem commonly used by companies, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype)
Your logo is almost like the face of your company
Why your business needs a logo?
A custom logo design can project professionalism, unify product lines, differentiate products, and create a brand.
Without the right logo, your success in each of above areas could be limited.
No matter the size of your business, having a logo is important.
People underestimate the power of branding, but having a well-defined logo tells people you’re established and reputable.
Your printers should respect your logo.
“Vector” logos allow for maximum usage. You can scale the size of vector files greatly without loss of quality or sharpness. This means that the same logo file that looks great on a business card will also look great on a billboard. Also, vector graphics are small in file size. This makes them much easier to manage and share. Creating a Vector logo is more difficult, but it pays off when you are sending out different size marketing materials to printers.
The importance of typography in graphic design
Typography is an important element of graphic design. Typography in terms of graphic design means to choose the kind of font type that completely blends with the design and speaks for itself as a part of that design.
In technical terms, typography is the art of arranging font type into the layout of the design. This arrangement includes the selection of typefaces, point size, line length, line spacing and the adjustment of spaces between groups of letters and between the letters of a word, all together constituting typography.
The typeface shows the personality of the brand, whether modern or traditional and a professional, good solid typeface used consistently in a company’s promotional material shows credibility.
The importance of colors in graphic design
Colors are the life of any type of graphic design. Without effective colors it is nearly impossible to design a winning brand identity.
Every color has its own meaning and each color describes different purpose and idea.
One must take care of the selection of the colors that will communicate the company’s mission and vision.
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